SiteXray agency hub
Turn any local business website into a report that wins you clients.
SiteXray checks a business's website and makes a report with your agency's name and logo on it. Setup takes about 5 minutes. No tech skills needed.
Setup guide
Set up SiteXray in about 5 minutes. No tech skills needed.
Just follow the steps. Your SiteXray bot does most of the work for you. It asks simple questions, and you answer.
Part 1: Get SiteXray
Before you start
- A computer with internet
- Your agency's website address
- About 5 minutes
- 1
Get Grok Bot
SiteXray lives inside Grok Bot, a helper you chat with, like texting a smart assistant. Sign up or sign in first.
Open Grok Bot - 2
Add the SiteXray bot
Click the link below to add SiteXray to your Grok Bot, or download the Claude version to use it as a skill in Claude.
To install in Claude: in Settings, then Capabilities, turn on network egress with All domains. Then go to Customize, then Skills, and upload the zip. Connect Apify under Customize, then Connectors.
Tip: You can add SiteXray more than once, for example one for each project or agency. Each one starts fresh and sets itself up from scratch.
- 3
Say hi
Your new SiteXray bot starts chatting with you and walks you through everything, one step at a time. Just answer its questions.
- 4
Connect Apify
SiteXray will ask you to connect Apify. Apify is what lets SiteXray check how a business shows up on Google, on Google Maps, next to its competitors, and in AI tools like ChatGPT.
You don't need to learn how to use Apify. Most people only need Apify's cheapest monthly plan.
Here's all you do: sign up at Apify, then in your Apify account settings look for your API key and copy it. When SiteXray asks, paste your Apify API key into the secure box it shows you. Once it's connected, SiteXray knows what to do with it.
Go to ApifyTip: Never paste your Apify API key into the chat itself. Only use the secure box.
You can skip this, but your reports will be less complete. They won't include the Google, Google Maps or AI tool checks.
- 5
Add your brand
When SiteXray asks, type your agency's website address. It grabs your agency name, logo and colors, then shows you a preview of your report cover. If anything looks wrong, just tell it and it will fix it.
- 6
Pick your extras
SiteXray will ask if you want a fix guide. That's a behind the scenes list for your team showing how to fix each problem it finds. It's off unless you want it. It will also ask about the optional lead page and Agent SDR below.
- 7
Run your first audit
Type this to your SiteXray bot:
"audit example.com"
Swap in any business website. That's all you ever need to type.
Part 2: Get leads automatically
You don't need this. You can run audits any time just by asking SiteXray. This is an extra way for business owners to ask you for a free audit, and each request shows up right in your SiteXray chat.
- A business owner fills out your form
- SiteXray asks if you want to run the audit
- You get a branded report to follow up with
Pick a lead page
Ready made pages where business owners can ask you for a free audit.
Which page should I use?
The long page
Works best for cold traffic, people who don't know you yet.
The one screen pages
Work best for ads.
Split test
Try more than one. Each lead says which page it came from.
- 1
Make your own copy of this project
Make your own copy of this project in Lovable, so you have your own version of these pages. Your copy starts fresh. None of our details carry over.
- 2
Ask SiteXray for your lead form links
Type this to your SiteXray bot:
"Turn on my lead form and give me my Webhook URL and Webhook key."
SiteXray turns it on and gives you two links. They open the place in Grok Bot where you can copy your Webhook URL and your Webhook key.
Tip: Each SiteXray bot has its own links. Use the ones from the bot you want the leads to go to.
- 3
Put them in your Lovable project
Open your project's Secrets in Lovable and add two secrets with these exact names:
GROKBOT_WEBHOOK_URLPaste your Webhook URL here.
GROKBOT_SENDER_KEYPaste your Webhook key here.
Tip: Treat the key like a password. Never paste it into a chat or share it.
- 4
Make the page yours
Ask Lovable in your project chat:
"Change the agency name to [Your Agency], use my logo, and set the main color to [color]."
- 5
Publish and test
Publish your project, then fill in the form yourself. SiteXray will message you about the new lead and ask before it runs an audit.
Your key stays private. People visiting your page can never see it.
Part 3: SiteXray + Agent SDR
Agent SDR is a helper that finds local businesses that fit your agency and sends each one a short, personal email offering a free website report. You approve every email before it goes out.
When someone replies interested, SiteXray makes their report so you can follow up. That way you only spend time on people who actually want to talk.
Learn about Agent SDR